Are you a first-time or idea-stage founder? Maybe you’re just starting to develop your business idea or a more established, later-stage founder revisiting your ideal customer profile (ICP). If so, this workshop is for you!
An ICP is the first step to accelerating business changes by aligning strategy, organizational readiness, operating models, and marketing efforts to deliver sustainable outcomes and drive revenue for your business, employees, and customers.
Learn from a subject-matter expert and cognitive scientist what an ideal customer profile is, why developing one is essential to your business, and how to build one.
About the Presenter: Bryce Cramer
